Your Graphic & Web Design Cheat Sheet

Dec 01

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

Continue Reading

How to Manage the Workload of a Leader

Oct 03

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

Continue Reading

How to be an Empathetic Leader and Still Get the Job Done

Aug 12

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

Continue Reading

The Power of Perceived Value

Jul 14

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

Continue Reading

Customer Experience + Branding: The Relationship Goals of Marketing

May 01

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

Continue Reading

Product Safety: What You Need to Know

Apr 02

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

Continue Reading

How Promo Products Can Make a Lasting Impression

Jan 06

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

Continue Reading

How to Protect Your Business From Hackers

Dec 15, 2022

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

Continue Reading

Graphic Design Terms Everyone Should Know

Nov 22, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

Continue Reading

Why You Should Be Having More Fun at Work

Sep 17, 2022

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

Continue Reading

How One Hour Can Determine Your Success

Aug 04, 2022

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Continue Reading

The Best Apps For Organization

Jul 27, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar remind...

Continue Reading

7 Ways to Instantly Make Your Website More User-Friendly

Jul 12, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

Continue Reading

5 Simple Tips to Organize and Run Effective Meetings

Mar 16, 2022

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

Continue Reading

6 Benefits of Customer Loyalty Programs

Feb 22, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

Continue Reading

Giving Back: The Importance of Corporate Social Responsibility

Feb 07, 2022

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

Continue Reading

Corporate Social Responsibility and the Beauty of Giving Back

Jan 23, 2022

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Dec 17, 2021

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

Continue Reading

9 Useful Apps for Sales & Marketing Professionals

Nov 11, 2021

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

Continue Reading

Generation Z vs. Millennials: What’s the Difference?

Nov 04, 2021

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

Continue Reading

6 Things You're Missing Out on by Not Using Promotional Products

Oct 21, 2021

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Continue Reading

Sustainability & Environmental Responsibility: Why it Matters

Oct 14, 2021

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

Continue Reading

6 Helpful Tips to Address Unhappy Customers

Sep 23, 2021

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

Continue Reading

Imprint Everything: A Guide to Printing Methods

Jul 26, 2021

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

Continue Reading

6 Tips on Professionally Reaching New Heights in 2020

Apr 16, 2021

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

Continue Reading

16 Ways Color Affects Your Branding and Marketing

Nov 08, 2020

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Continue Reading

Using Customer Profiles to Find the Perfect Promo Products

Nov 01, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

Continue Reading

How Promo Products Can Tell Your Brand's Story

Oct 25, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

Continue Reading

What Millennials Want (And How to Work With Them)

Oct 03, 2020

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

Continue Reading

How to Work Smarter, Not Harder

Sep 18, 2020

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Continue Reading

How to Juggle Work and Life Balance Like a Boss

Jul 22, 2020

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

Continue Reading