Case Study: A Cheese-y Promotion
Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business.
Product: Coupon Gatefold Photo Folder
Personalization: Restaurant logo and image of their famed wood stove pizza oven, plus branding design elements carried over from their menus and other marketing materials.
Method of Distribution: Coupon Gatefold folders are given out at parties, banquets, and special events to encourage customers to return to use their special coupons. Photos of each guest are taken during the event and are printed in house at the restaurant so guests can take them home the same day.
Marketing Outcome: Customers loved having a photo they could take home to commemorate their event. The restaurant was able to track the coupons that customers brought back in and saw a major increase in repeat business.
Source: Warwick Publishing