• Education

What Are the Benefits of Promo Products?
Compared to traditional advertising methods like print ads, radio spots or billboards, promo products may be the most cost-effective branding medium available. A branded promo product, like an often-worn T-shirt or often-used pen, scores you lots and lots of impressions. When you give a quality logoed promo to a prospect or client, they’re likely to keep that item (hello pens, mugs, padfolios, pizza cutters and bottle openers) at their office or at home for months. They’re also likely to share or gift your item with others. Plus, these items keep you top of mind when a recipient needs your products and services.

Want some other quick-hit benefits of promo products? Glad you asked!

  • You’ll spread the love. When people receive promo products from a company, they feel happy, acknowledged and impressed. Every time they use or wear the item, they’ll get the warm fuzzies about your brand.
  • You’ll promote brand recognition. People recall and remember your brand way easier when they’re enjoying your logoed products.
  • You’ll promote customer retention + employee engagement. People buy from companies that give them free perks. Plus, employees always want company-branded items, especially when they’re useful and fun. Missions accomplished.
  • You’re branding on a budget. Ultra-affordable, you can pair promo products with any campaign, event or strategy.

What Are My Decorating Options?
The number of decoration methods you have at your disposal are enough to make any buyer’s head spin. Here’s a rundown of the most-requested and standout methods around:

  • Embroidery
  • Screen Print
  • Deboss
  • Screen Printing (also called silk screening): During the screen-printing process, a decorator transfers a logo or artwork to a garment or product via a screen. Screen-printing ink is squeegeed through a stenciled screen that’s stretched over a frame. Great for vibrant, full-color artwork, especially on T-shirts.
  • Embroidery: Embroidery’s one of the most classic and traditional decorating methods around, especially for left-chest logos, and text and artwork on apparel and accessories. Your logo or artwork is digitized (essentially turned into a stitch file) and then embroidered by a fast, computerized machine using any number of thread types, including specialty like metallic, variegated or glow in the dark.
  • Pad Printing: During this process, a 2-D image is transferred onto a 3-D object, like a golf ball, via an indirect offset printing process. Basically, your logo gets transferred from a silicone pad onto your products.
  • Heat Transfers: Highly economical and customizable, heat transfers come in all shapes and size. An image or artwork is screened onto a transfer substrate. A decorator lays the transfer directly onto a T-shirt, for example, and then transfers that image onto the garment with heat and pressure.
  • Laser Engraving: This decorating method’s pretty high tech: Art or text is cut into a substrate by a laser beam that vaporizes the exposed portion through openings in a template. Perfect for all types of items, from fleece hoodies to awards!
  • Dye Sublimation: Known for being long-lasting and photo-realistic, the sublimation process permanently embeds a colorful image into a substrate. It’s most often used to imprint graphics, messages and photos on lots of items, such as T-shirts, mouse pads, phone cases, mugs and more.  
  • Debossing and Embossing: These twin, but opposite methods, create recessed or recessed relief images and designs on materials like paper, leather and suede. A debossed logo sinks below the material’s surface, while an embossed logo is raised against the background.

How Can I Enhance My Products?
There are lots of insider ways to enhance your products with high-quality decoration, plus more. Here are five of our favorites:

1. Two-Color Logos: Make your logo really pop by opting for two colors instead of the standard single-hued version.

2. Full-Color Artwork: Spring for multiple-color artwork to make a vibrant and lasting impact. Plus, when your recipients wear or use your product, others will notice your logo and definitely take a second glance.

3. Unique Product Packaging: If you thought unique logoed products took the cake, add in unique product packaging that incorporates your brand’s or event’s logo and colors. Unique packaging can also make a branded gift or keepsake item even more special.

4. Multimedia Designs: Combine embroidery and screen printing. Add crystals or rhinestones to your stitching. Marry a heat transfer with printing. When you opt for a design with more than one imprinting method, you create a more upscale, retail look on a product that recipients are more likely to keep and use.

5. Multiple Locations: Imagine a fashion-forward T-shirt with a full-color, full-frontal screen-printed design, along with a complementary smaller image on the yoke or sleeves. Or a mug with a wrap-around design, plus a word on the handle or even the bottom of the mug. Again, multiple locations read more retail (yes, more desirable).

What’s My Product’s Imprint Area?
Your imprint area is the total amount of imprintable space on your promo product. That’s where your logo or artwork will be imprinted with your chosen decoration method. If your product has an imprint area of 2 inches by 2 inches, that’s maximum space you’ll have to display your art.